'I cannot recommend Lucy highly enough. Lucy understands the intricacies of each channel that you could wish to enter as a food brand, including successfully pitching to buyers, activating your brand within a channel and successfully developing an account. Lucy is fantastic at building a flexible strategy with you, including utilising her fantastic array of contacts in the industry, which can fast-track breaking into a channel.'

Daniel Papazachariou, Sales Manager, Aduna


'Lucy has been helping us develop strategies to improve pitching and selling into larger grocers. She’s focused, thorough, easy to work with, astonishingly fast and responsive and best of all absolutely lovely. Everyone could use a bit of help from Lucy whether it’s from developing media plans to tweaking and nailing pitch decks and methods.'

Ed Smith, Co-founder, Doisy & Dam


'It is very rare that I write recommendations for people. However, after working with Lucy for the last 6 months I feel compelled to recommend Lucy for her insight, experience and ability to direct a commercial strategy for a business. We are a F&B company scaling at speed and Lucy has been able to use her wealth of experience to help shape the direction of our growth, culminating in a supermarket listing with Sainsburys in 2017 and also our development into foodservice contracts.

I cannot recommend Lucy more highly and anyone looking to grow their business would benefit from Lucy's insight and guidance.'

Cemal Ezel, Founder, Change Please


'Lucy has been a Godsend! Coming from a non FMCG background she has taken the time out to share her wealth of knowledge and nuisances about the sector. She is a proven entrepreneur and is a SME when it comes to developing a tailored sales strategy. She has a deep understanding of what it takes to get listing in retailers of varying sizes. She doesn't provide an arbitrary service but takes the time to understand your business and provides a detailed analysis on different routes to market. We absolutely love working with her; she has become an extension to our team and a trusted business adviser. She is true asset for any business.'

Umar Raza, Co-founder, Defy 


'I had the pleasure to work with Lucy whilst consulting for our office, Lucy gave training on an industry I am new too which was most helpful. I found Lucy to be knowledgeable, highly motivated and a great team player who cares a great deal about The Protein Ball Co.  I believe Lucy's  strength is her exceptional attention to detail. Lucy is always eager to help and go out of her way to assist both myself and others in our office. I look forward to working with Lucy on many other projects.......... and you can never have enough training!'

Selina Materazii, Business Manager, The Protein Ball Co.


'Waitrose was our first supermarket listing. Lucy eased this daunting 'step up' to grocery sales by helping us review the marketing and promotion options against our brand objectives and build a plan which suited our budget. Lucy's past experience with Cuckoo in Waitrose provided invaluable insight.'

Joe Harper, Co-founder, Just Bee 


'Lucy has deep and relevant knowledge of food retail which allows her to consult so efficiently for a start-up company like mine. She doesn’t just do things for you, but she explains why and how she is doing them which is the most useful thing as you can then learn to do it for yourself the next time.'

Olivia Wollenberg, Founder, Livia’s Kitchen


'Lucy just gets it. She knows from experience the priorities of the different retailers. She knows when and how to approach the buyers and most importantly she knew how to share that knowledge and adapt it to our specific needs.'

Felix Tanzer, Founder, J.F Rabbit's


'I have been in sales for over 10 years and have learnt a hell of a lot I didn't know about selling in the last couple of months since being mentored by Lucy, who is extremely knowledgable as well as personable.

Lucy worked with me to build on and then simplify my sales presentation and has really helped with everything from the initial buyer approach all the way to filling out supplier forms. Since meeting Lucy our product range has been listed in Whole Foods and I'm confident more big accounts are imminent as a result of her mentorship.'

Jodie Cavendish, Sales Manager, Positivitea


'We absolutely love working with Lucy.  She has very quickly become an extension of our team with her passion and enthusiasm for the brand.  Her strategic approach and advice on how to grow our business has been extremely valuable and we believe her input is going to drive the growth of our business, whilst remaining true to our brand and the way we work.  She is incredibly supportive, positive and we feel that she really understands our needs as a business and as brand owners.'

Sophie & Gracie Tyrrell, Founders of Squirrel Sisters


'Lucy has brought incredible insight, professionalism and experience to help take the olives to the next level. She is a true Food and Drink Guru and you don't want to miss out on her!'

Olly Hiscocks, Founder, Olly's Olives

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‘We hired Lucy to help us prepare for an upcoming sales pitch to a major retailer. Her detailed and methodical approach made it easy to follow her useful advice and we came away with valuable learning’s and confidence.  The process was quick and simple, Lucy totally understood the constraints of start-up/ scale-up businesses and is mindful of delivering tangible value and not wasting clients time or money. It’s always nice to work with friends and I would highly recommend Lucy and Ananas if preparing for a sales pitch or just aiming to put more structure into your sales approach.’

Hugh Duffie, Co-founder, Sandows


'Lucy is amazing! We've been working with her for a few months and continue to do so in helping us drive sales and commercial opportunities at SNACT. She's got a straightforward, no nonsense approach and gets on with things. Our internal motto at SNACT is to give a shit and get shit done - I have no hesitation in saying that Lucy does both! She really cares about the clients she works with and will work hard in helping you succeed. My only hesitation in recommending her is if it leads to her having less time for us :)'

Ilana Taub, Co-founde, SNACT


‘Lucy has a real passion for Food & Drink, which shows in how organised she is with her clients and the knowledge that she shares. She helped us think through the most effective forms of launch marketing and sampling, and how to prioritise our most important business relationships. Would recommend Lucy to anyone who wants to grow their business and sales!'

Becca Courtenay, Co-Founder, The Plantifull Food Co.


‘After meeting Lucy several times at different foodie events around London, I sought her expertise for our sales strategy. She is an absolute breath of fresh air to work with and takes a very hands-on approach to consulting. Her straight-forward, clear and strategic approach to sales and building a business has been a great help to growing our brand Revolicious.’

Jessica Barac, Founder, Revolicious


'I have just recently worked with Lucy on a new brand launch Verival. We were quite established in mainstream retail, but needed some support and guidance in putting in place a customer strategy in the natural channel, which was a new channel for the business. She has been really honest, helpful and generous with her time. This has enabled us to identify the right customers and all that is involved with winning in this channel. She is a pleasure to work with, and always on the end of the phone for guidance. Really recommend Lucy with any brand/customer strategy you need for your brand.'

Maddy Walmsley, Sales Business Manager UK, Verival