Ananas Consulting is a Food and Drink consultancy run by Lucy Wright. Launching a food and drink business and creating the most growth happens when your brand understands the different routes to market, identify the right ones for them and build a total brand strategy to break into their chosen channels.
Food and Drink brands deliver the best possible return on their wins when they grasp their customers' needs and how to account-manage each partner. Brands that create a buzz through disruptive and targeted marketing drive direct retail sales and repeat purchase.
At Ananas Consulting this is what we teach, whether you are a Start-up food or drink company or further down the line. We guide food and drink businesses and brands so they’re able to gain the right distribution, a higher rate of sale and more brand awareness, which will generate more profit.
HOW WE CAN HELP
Build you a bespoke strategy to:
Win business; identify the right sales strategy for you and build you a total brand strategy to break into chosen channels.
Manage your wins; equip you with the account-managing skills needed to make your listings work for you successfully.
Build brand buzz; generate trial & awareness by a 360 degree, disruptive, targeted, expertly- executed activation strategy to drive direct retail sales and repeat purchase.
We can advise and guide you through sales and routes to market, below is a selection of our experience with branding in the following areas:
The Groceries / Online / Cafes / Independents / Delis / Farm Shops / Wholesale / Travel & Leisure / Food Service / Impulse & Convenience / Food to go / On-trade
'Lucy has been helping us develop strategies to improve pitching and selling into larger grocers. She's focused, thorough, easy to work with, astonishingly fast and responsive and best of all absolutely lovely. Everyone could use a bit of help from Lucy whether it's from developing media plans to tweaking and nailing pitch decks and methods.'
Ed Smith, Co-founder
'Waitrose was our first supermarket listing. Lucy eased this daunting 'step up' to grocery sales by helping us review the marketing and promotion options against our brand objectives and build a plan which suited our budget. Lucy's past experience with Cuckoo in Waitrose provided invaluable insight.'
Joe Harper, Co-founder
'Lucy is our secret weapon. An entrepreneur, sales guru and all round lovely person, with the skills, insight and support needed to 10x sales and give us the best chance of success!'
Luke Johnston, Co-founder
'Lucy has deep and relevant knowledge of food retail which allows her to consult so efficiently for a start-up company like mine. She doesn’t just do things for you, but she explains why and how she is doing them which is the most useful thing as you can then learn to do it for yourself the next time.'